All of our top dating apps use an algorithm to match you with people you should be compatible with and interested in — and keep those “automatic nos” out of your feed.This is the real heart of online dating (anyone could sift through profiles on their own) and some sites and apps do it better than others.But of course, without your voice, it’s hard for your personality to shine through in your profile.
We tested any with at least a million active users in the US.
It’s impossible to know exactly how many users are active on a given site or app (especially because mobile users aren’t reflected in Alexa data), but we’re definitely in the ballpark.
Since our tester was a straight woman, her experience with online dating is weighted more toward receiving messages than sending messages.
(According to a study from Ok Cupid, the majority of women don’t send the first message in online dating conversations — but they get great results when they do.) To keep our judgments as objective as possible, we used a rubric to categorize each message: Unfortunately — but perhaps not all that surprisingly — the majority of the messages we received on traditional dating sites were mediocre or downright bad. To send someone a message, both users have to indicate they’re interested by “swiping right” on their profile.
We like Ok Cupid's whole package — a huge user base, slick interface, the fact that it’s free — but its real strength lies in its robust matching algorithm.
It not only asks you questions about your personality, likes, and dislikes (“Do you think women have an obligation to keep their legs shaved?
We still got a few bad messages, but the overall quality was better compared to the traditional dating sites we tested.
Because none of the platforms we tested were exorbitantly priced, we didn’t weigh cost too heavily when ranking them.
Matchmaker and online dating expert Carmelia Ray points out that “as a user, you want to have the most selection and options.
When you’re putting in your search criteria, and it’s coming back ‘no matches found,’ that’s a bummer.” To find the most popular options, we turned to Alexa, a web-traffic analytics company.
In early 2017, Barron’s estimated that Tinder has about 30 million active users and Bumble is close to 10 million.